Ticket Management Blog

This is an interesting article about the rise of NFL prices. With new stadiums popping up, teams and venues continue to raise prices to pay off debt. All of these articles are focused on the lavish prices that the teams and venues are offering. There is no doubt that these tickets are expensive, but if the tickets have a positive ROI maybe the prices aren’t all that exorbitant. The problem is that most people can’t tell you when a price crosses the line from being an asset to a liability. Determining that line is key because venues can accurately price their tickets, and more importantly, justify that price. At the same time, companies can feel comfortable making a large ticket investment because they can forecast the return and make informed decisions. They understand a ticket’s value.

The challenge is capturing the necessary information to accomplish these things, and most companies lack the tools to do so. Such information as:

• Which employees used tickets at this venue last year?
• What was the ticket usage rate?
• How many tickets were wasted and how many tickets were bought in excess?
• Which clients were entertained and what is their value to the company?

This is what Concierge Live is all about: providing you with the tools you need to confidently answer these questions. Tickets are getting more expensive, more now than ever, tracking, measuring, and reporting on entertainment investments is necessary.