Ticket Management Blog

Marketing managers and executives are under the gun to make informed decisions about what they buy and why it makes sense for their company. Due to the economy, many companies who might have previously not been held accountable for results are waking up to a new world.

Most companies lack data to effectively evaluate event entertainment expenditures. This assertion is supported by the fact that nearly half of all sponsors spend less than two percent of their budget on evaluation.

An important issue with evaluating entertainment is a lack of measurement standards. There are a lot of variables as to why someone does business with you; products, fees, relationship and client entertainment. Companies can longer say a used ticket is a a successful use of a ticket. Managers now need to understand the value of a client in relation to the expense of the entertainment.

At Concierge Live we have the expertise and the tools to help companies make track, monitor and evaluate their hospitality assets. This will lead to the company making and data driven decisions.